Ever proposed...

Picture this to yourself…

You’re crazily in love with an innocent and gorgeous girl. Just the kind of lady you ever dreamt to be with you on your tea and dinner table.

You’re spinning up excuses to be around her. You’re creative in doing things to please her. You’re repeatedly opening your heart to show her your overflowing love.

But oops…she thinks that you’re becoming a drag on her. Your constant indulgence is making her sick of you.

Yes, it doesn’t mean that your love for her is untrue. No, you’re sincere, earnest, and you love her from your full heart and soul.

But the only problem?

You’re unable to make an effective proposal. A proposal that she would thank you for, can’t wait to jump upon, and finally drench you by her angelic affection you so dream of.

Paradise on earth, right?

And while you’re making frantic efforts to woo her, the cruel fate grins and something cruel stings you right on your face.

Smash…

A cleverer guy walks in, dials the right number, and she is gone.

Gone forever.

And you?

Well, you get so overwhelmed with grief that you lean against the walls of your lonely room and silently scream.

Cruel huh?

It shouldn’t have been so. You think the ways of the world are unfair.

But no matter how bitter you rail against the capriciousness of the world, it’s not going to change.

You’re not going to win back the love of your life, because she is the beloved of that much cleverer guy.

They say that true love is always valued?

Well, going by the stories of yore, the answer can be yes. But as per the dry and real-life examples, it’s rubbish.

They say that true talent is always rewarded?

Rubbish.

If your proposal sucks, only sheer luck can help you get an approval.

Therefore if we learn the art of crafting attention-grabbing proposals or offers, our work will grow leaps and bounds.

If the decision maker is hooked by the charm of our offer, our chances of getting that deal/offer/opportunity dramatically scale up.

Just as before a job interview, our resume (also a form of proposal) is what lets the HR team decide whether they want us for the interview or not – the same job is of our other proposals.

What if our resume fails to impress the HR team?

No interview, no job, and we’re stuck at the same place.

No matter how smart we are. No matter how rigorous our credentials. No matter how hardworking we are.

If our resume sucks?

The scorching truth is that everything is changed to ashes as wood in fire.

And the same goes with our other proposals – sales letters, presentation pitches, holiday offers etc. If they’re tasteless, sheer chance and accident can help us get an opportunity.

True as death.

No matter how great our product is. No matter how effective our service is. No matter…whatever.

If our opening fails to make an impact, snowball's chance in hell of we grabbing that much-craved opportunity.

End of story.

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