Has anyone told you this crazy thing about writing?

As I sit here writing, I'm striving for ease. I'm not forcing the words—I'm letting them flow.

To make this writing process a breeze, I need to think about something light and freeing. Maybe a vacation or a retreat in the woods, surrounded by nothing but nature. A change of scene, something refreshing.

And that’s the beauty of imagination—it can transform everything. It can shift the way you write, the way you express yourself, and even the way you feel about writing itself.

Now, take a moment and imagine you're actually in that serene atmosphere. Picture yourself sitting in the woods or on a sun-drenched beach, breathing in the fresh air. Can you feel the calm? The clarity? It’s like a reset for your brain. Imagine the impact that environment would have on your writing. It’s not hard to guess.

Writing can be fun. It doesn’t have to be this heavy, stressful task. The tone you choose—light or heavy—makes all the difference.

If you think writing is hard, then it will be. But if you approach it with the belief that it can be easy and fluid, that’s exactly what you’ll create. It’s all in the mindset.

The trick is to write with ease. With effortless flow. Don’t worry about every little rule of grammar—just get your ideas out. As long as you’re engaging the reader, the rules can take a backseat. Forget about them. Toss them out the window. Picasso once said, "Learn the rules like a pro, so you can break them like an artist."

And you know what? That advice holds just as true for writing as it does for painting.

Sure, there are rules—things like "don’t begin a sentence with 'but' or 'and,'" "avoid incomplete sentences," and "don’t be too informal"—things we were drilled on back in school. We swore fealty to them, right? But the idea of breaking those rules feels almost sinful, like we’re doing something wrong. And the internal tug is strong—almost like a pillar holding us up.

But here’s the truth: we’re not in a classroom anymore. We’re bloggers, storytellers, communicators. Our main goal is to connect with people, not to follow a rigid formula.

And guess what? The people we’re writing for don’t want to be lectured to. They don’t want data dumps or long, impersonal lists of statistics. They want to have a conversation with you. They want to feel like they’re talking to a friend over coffee, not to a professor on a high pedestal.

Ditch the stiff formalities. Forget the guy who tells you to present everything with cold, hard evidence—speaking in third-person tones, making it sound like a lecture. People want to connect, not be taught.

Instead, tell them a story. Share an experience. Relate a personal moment, and tie your message to it. Don’t emphasize how much effort you put into gathering data or traveling the world for information. No one cares about the journey as much as they care about the connection.

You might think you can sneak in a bit of self-praise without being too obvious, but trust me—the reader knows. The moment you start to brag, they feel it. And that’s the moment they close the tab and move on.

So, be yourself. Be a friend to your readers, not their teacher. When you write with authenticity and warmth, everything else falls into place.

Trust me, it works. You betcha!